The Consumer Packaged Goods (CPG) industry is changing how businesses operate; embracing remote operations, increasing its use of electronics, Internet of Things (IoT) and transforming at a rapid pace. Technological advancements are revolutionizing how customers shop, increasing demand for CPG companies to do more with less and create business value through the use of technology and data.
A primary challenge for most companies is redefining consumer expectations and behaviors. To succeed in this industry – with its retail expansion, e-commerce platforms, and quickly changing demographics – CPG companies will need to reach customers across various touchpoints, match their wants, reduce chargebacks, embrace marketing localization, and emerging technologies.
Having a real-time visibility feature in your supply chain tracking software can immensely help in taking your business to new heights.
The objective of real-time visibility is to have real-time data and all the necessary information at your fingertips regarding what’s going on with your business. Having this information will help in guiding the roadmap of any changes that need to be made across your business processes, such as deciding to ship your products to a different warehouse or packaging your products with a different material.